Google just settled the debate. Answer engine optimization and generative engine optimization aren’t separate disciplines — they’re marketing fluff. AI search systems rely on the
Most SEO agencies have updated their websites to mention AI. Far fewer have updated their actual delivery. The gap between marketing language and operational reality
Forty to sixty percent of AI citations rotate every month. The brands ChatGPT named last quarter aren’t necessarily the brands ChatGPT names today. AEO isn’t