AI
Three years ago, ABC Southern California’s website drew fewer than 1,500 visits a month and was invisible in search. Today it’s cited in Google’s AI
July 11, 2026
Three years ago, ABC Southern California’s website drew fewer than 1,500 visits a month and was invisible in search. Today it’s cited in Google’s AI
Sixty percent of Gen Z now plans to pursue the skilled trades — a year ago it was under 40%, mostly because they’d never heard
The construction industry must attract 349,000 new workers in 2026 — and contractors are looking to their associations to lead. Yet most chapters are invisible
Associations renew about 79% of members overall — but first-year members are where the bleeding starts. They don’t leave over price; they leave because nothing
Most associations don’t have a recruitment problem. They have a funnel problem — no defined path from “never heard of you” to “dues paid.” Prospects
Your member database is the association’s most valuable asset — and the fastest thing to lose in a botched AMS switch. With the vendor landscape
AI adoption among association professionals doubled in a single year — but enthusiasm isn’t a strategy. Most teams are experimenting without a policy, a plan,
The overlap between Google’s top results and what ChatGPT actually cites has collapsed from 70% to under 20%. If buyers ask AI to recommend a
Discoverability is now the primary growth constraint for membership organizations — not retention, not engagement, not member experience. The eligible professional you want as a
If your site hasn’t been technically audited in the past 12 months, you’re likely operating with outdated performance assumptions—and paying for it in lost traffic