Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases, measuring ROI prematurely is counterproductive.
In today's world where people are glued to their devices for work and for play, the most important advertising delivery platforms are internet-connected devices.
Many business owners and marketers are finding themselves in a similar situation today. The pandemic has caused many challenges, put previous marketing ideas on hold and even changed the...