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The construction industry must attract 349,000 new workers in 2026 — and contractors are looking to their associations to lead. Yet most chapters are invisible
June 24, 2026
The construction industry must attract 349,000 new workers in 2026 — and contractors are looking to their associations to lead. Yet most chapters are invisible
Associations renew about 79% of members overall — but first-year members are where the bleeding starts. They don’t leave over price; they leave because nothing
When members leave, leadership blames the dues. The data says otherwise: only 11% of associations call their value proposition very compelling — and that’s where
Most associations don’t have a recruitment problem. They have a funnel problem — no defined path from “never heard of you” to “dues paid.” Prospects
Your member database is the association’s most valuable asset — and the fastest thing to lose in a botched AMS switch. With the vendor landscape
AI adoption among association professionals doubled in a single year — but enthusiasm isn’t a strategy. Most teams are experimenting without a policy, a plan,
Google just settled the debate. Answer engine optimization and generative engine optimization aren’t separate disciplines — they’re marketing fluff. AI search systems rely on the
The overlap between Google’s top results and what ChatGPT actually cites has collapsed from 70% to under 20%. If buyers ask AI to recommend a
Discoverability is now the primary growth constraint for membership organizations — not retention, not engagement, not member experience. The eligible professional you want as a
If your site hasn’t been technically audited in the past 12 months, you’re likely operating with outdated performance assumptions—and paying for it in lost traffic